South Bay Cowboys

While Garmin and Suunto battled each other, another contender in the GPS watch marked sneaked in and converted an army of athletes.  Within six months, a name I had never heard before became a regular hashtag from athletes and friends I admired.  Looking down now at the Garmin on my wrist, it feels like a bit old, worn out, and sad, though it has served me well.  I’m almost hoping it’ll break, so I can join my brethren in the promised land of 25-35 hour battery life. Soon. But whose discount code should I use?!